As businesses become ever more keen to get their products noticed, we are all bombarded by advertising & brand messages, from poster boards to bus backs, adverts on the rear of parking tickets to drama trailers on TV & they are found in such quantities that the consumer finds it impossible to digest them all.
Businesses are also keener than ever to produce tangible results from their marketing spend and one type of marketing stands head & shoulders above the rest,
- Inexpensive
- Flexible
- Easy to test
- Measurable & Results driven
- Very effective
In 1997 just 23 of the top 100 advertisers used leaflets, now 84 of them *1 use some form of door to door activity with a total spend estimated to be £997million in 2003. *2
*1 Campaign Magazine *2 DMA Door to Door Council
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Research has shown that “door drops” have produce exceptional recall, second only to television advertising, with 77% of response remembering the campaign, better than cinema, radio or even newspaper advertising. *1 Further more, 84% at least glance at leaflets delivered, twice as many as direct mail, and 76% keep leaflets that interest them. *2 Despite the hype generated by some politicians & self styled consumer “champions” over 62% have responded to an offer or promotion dropped through the door in the last 6 months.
*1 BRMB *2 Triangle
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